Sponsorship Opportunity
Put your brand in front of
AI decision makers.
AI Frontier Playbook features conversations with Microsoft leaders, AI practitioners, and industry experts. Sponsor an episode and reach the people shaping enterprise AI adoption.
About the Podcast
Real conversations about AI at work.
Each episode explores real-world use cases, AI transformation stories, and practical insights that help organizations understand how AI is reshaping work.
Multi-platform distribution
Every episode goes live on YouTube, Spotify, Apple Podcasts, and LinkedIn.
Video-first format
Full video episodes plus short-form clips optimized for YouTube and social media.
Enterprise-grade guests
Microsoft CVPs, researchers, and senior leaders from the AI transformation space.
"The show targets the people who are actually making AI purchasing and deployment decisions in their organizations. That's the audience sponsors want." Samuel Boulanger — Host, AI Frontier Playbook
Who's Listening
Your next customers are already tuned in.
The audience skews toward professionals who evaluate, buy, and deploy AI tools.
Business Decision Makers
IT directors, AI leads, and innovation team leaders in Canada and the United States evaluating AI strategy.
Ages 25 to 54
Professionals in technology, business, and consulting who are actively deploying or evaluating Microsoft AI tools.
SMB and Mid-Market
Strong representation from small and mid-sized organizations where one decision maker can drive an AI purchase.
Featured Guests
The caliber of voices on this show.
Your brand appears alongside Microsoft leaders and recognized AI experts.
What You Get
Three ways your brand shows up.
Every sponsorship includes a dedicated episode to showcase your expert's knowledge, plus sponsor placement on a second episode featuring a Microsoft expert.
A dedicated episode showcasing your expert
One of your team members joins the show as a guest on a topic that matters to your audience. The episode is focused entirely on their expertise, not advertising. Published on YouTube, Spotify, Apple Podcasts, and LinkedIn. You receive the full MP4 files to repurpose across your own channels.
Sponsor placement across two episodes
On the episode featuring a Microsoft expert, your brand gets an intro mention and a 30-second mid-episode spotlight. On your expert's dedicated episode, your services page is linked in the description on every platform.
YouTube promotion powered by your investment
Your full sponsorship amount is invested into YouTube promotion targeting decision makers aged 25 to 64 in Canada and the United States. Full performance transparency on every campaign.
How It Works
From first conversation to published episode.
A clear, straightforward process. Most sponsorships go from initial call to published episode in 4 to 6 weeks.
Align on a topic
We discuss your goals and choose a topic that showcases your expert and resonates with the audience.
Record the conversation
Your expert joins a 45-minute remote video conversation. Relaxed, natural, and professionally produced.
Edit and publish
We handle editing, thumbnails, descriptions, and publish across YouTube, Spotify, Apple Podcasts, and LinkedIn.
Promote and deliver
YouTube promotion launches. You receive the full MP4 files and campaign performance data.
Sponsor Placement
How your brand appears in the sponsored episode.
These placements appear on the episode featuring a Microsoft expert. Your expert's dedicated episode is focused on showcasing their knowledge, not advertising.
Intro Mention
A short thank-you at the top of the episode acknowledging you as the sponsor. Your brand is the first thing listeners hear.
Mid-Episode Spotlight
A 30-second dedicated segment around the 15 to 20 minute mark highlighting your business and why the audience should pay attention.
Description Links
Your website and services page are linked in the episode description on YouTube, Spotify, and Apple Podcasts for both episodes.
One sponsor per episode. Never a competitor.
Your brand is the only sponsor on the episode. No shared spotlight, no competing messages. Your audience gets your story and nobody else's.
Your Host
Samuel Boulanger
Senior AI Workforce Solution Engineer, Microsoft
Senior AI Workforce Solution Engineer at Microsoft with over 14 years in technology. Samuel works with business and technology leaders across Canada to navigate AI transformation. He brings that same perspective to every episode of AI Frontier Playbook, making complex AI topics accessible and actionable for decision makers.
Get Started
Ready to reach AI decision makers?
Let's talk about how a sponsored episode can put your brand and your experts in front of the right audience.
Book a ConversationOr email directly: info@samuelboulanger.com