Why AI Agents Will End the Attention Economy

Why AI Agents Will End the Attention Economy

David Rothschild
David Rothschild · Principal Researcher, Microsoft Research
July 7, 2025
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Show Notes

In this episode, Samuel sits down with David Rothschild from Microsoft Research to explore why AI agents are poised to end the attention economy as we know it.

David shares his research perspective on how autonomous AI agents will change the way businesses compete for attention, how decision makers should think about this shift, and what it means for enterprise strategy.

Key Takeaways

  • Why AI agents represent a fundamental shift in how information is consumed
  • How the attention economy changes when agents act on behalf of users
  • What enterprises should be preparing for as AI agents become mainstream
  • The research behind Microsoft’s approach to AI agent development

Resources

Microsoft ResearchAI AgentsAttention EconomyEnterprise Strategy

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